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C21 Spring 2022 Digital Pitch

C21 Spring Digital Pitch 2022

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Watch the results show

C21 Spring Digital Pitch 2022 winner announced by judges in Results Show.

About the C21 Spring Digital Pitch 2022

The winner of the C21 Spring Digital Pitch 2022 is Thirst from writer Phil Ford and ZDF Studios, announced in the Digital Pitch Results Show above, where a panel of industry judges discussed the pitching process, tips for successful pitching and the shortlisted projects.

The judges felt that Thirst’s central character offers a fresh take on the well-known vampire genre, tapping into the often successful notion of the familiar surprise. They agreed the series would be easily relatable to global audiences, but still offer something they’ve not seen before. With the project providing inherent drama with a premise that could sustain multiple series.

View the winning pitch here.

Thirst will now receive a marketing package through C21Media worth £30,000 to support development and pre-sales of the show.

In addition, the judges identified La Fille-dé (Dice Girl), as worth a special mention. View the pitch here.

The judges felt that La Fille-dé (Dice Girl), was the most original of the pitches with a unique story and character, and the tone and style of the presentation felt elevated and smart.

The C21 Spring Digital Pitch was born out of the high standard of entries received for the C21 Drama Series Pitch 2021. Fifty submissions from 23 countries were received with six projects shortlisted to pitch live at Content London 2021. A further seven projects were chosen to create the C21 Spring Digital Pitch.

The C21 Spring Digital Pitch was open to early-stage scripted drama and comedy series from established producers and distributors from all corners of the world. Providing a high visibility opportunity for companies aiming to use as a marketing platform to release new series.

The seven shortlisted shows featured early stage drama and comedy projects from established and next-generation producers from Norway, Ireland, Slovakia, Australia, Germany and Canada.

The final pitches were reviewed by; Alec Strum, vice president, scripted original programming, EPIX, Philippa Collie Cousins, dedicated drama commissioner, UKTV and Malin Nervander, head of development, SVT drama, SVT. The judges looked for audience appeal, how well the projects had been developed and planned, the potential for international travel and the strength of the team behind it.

Current pitching opportunities are now closed.

Please keep an eye out for future pitches and contact [email protected] with any queries.


Hover for detail. To see the full list of judges please CLICK HERE

Alec Strum Vice president, scripted original programming

Philippa Collie Cousins Dedicated drama commissioner

Malin Nervander Head of development, SVT drama