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perspective

  • Finding the sweet spot
    By Joost Geurtsen
    Insight TV's brand partnerships chief considers how to find the perfect position between native entertainment and branded content, citing its work with the Tomorrowland festival.
Big Box

Reports and analysis

Balancing act

Jonathan Webdale examines the results of C21's extensive distribution survey in the final part of the C21Pro 2019 Global Distribution Trends Report.

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The international TV distribution game is changing as US studios rein in rights while streamers and broadcasters alike tighten their requirements.

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The UK television industry is booming but the growing influence of US streamers is upsetting the status quo and Brexit is still looming.

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The global animation industry has been one of the main beneficiaries of the SVoD boom but it remains one of the most challenged sectors in TV.

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