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C21 Global Entertainment Format Pitch 2022

About the Pitch

The C21 GLOBAL ENTERTAINMENT FORMAT PITCH in association with ITV Studios is designed to discover and develop a brand new hit format in one of the following two categories: 'Primetime Entertainment' or 'Reality & Social Experiment’.


Click here for full terms and conditions.

The partnership with ITV Studios allows international format producers to present their projects through C21Media and Content London, providing a high-profile showcase to pitch new shows to the world. Projects selected will benefit from exposure through as well as occupying a prominent slot at Content London.

From the pool of submissions made between 11 July 2022 and 19 September 2022, a shortlist of the top projects will be selected from which up to 10 finalists will be chosen.

The shortlisted projects will be published through for all Content London delegates to view.

The selected finalists will be invited to present a live pitch to delegates at Content London which will take place at The St Pancras Renaissance Hotel and Kings Place in London, 28 November – 1 December 2022.

Once each finalist has presented their pitch, a panel of global industry judges will select a winner of THE GLOBAL ENTERTAINMENT FORMAT PITCH.

The finalists receive:
• A VIP rate ticket of £499 to attend Content London
• C21 will profile each of the finalists during the event, with interviews about the projects published online and in the Content London Daily
• All finalists will be invited to a networking event during Content London to meet with interested partners

The winners receive:
• Funding for the winning project to progress the idea to the next stage. This could include funding for a mini pilot, run-through, proof of concept, technology trial or other materials, as well as development support and resources from ITV Studios.
• Exposure at Content London to all executives in attendance
• Continued support and exposure from C21 Media.

THE C21 GLOBAL ENTERTAINMENT FORMAT PITCH is open to individuals and companies that:
• Are independent content creators and have the ability to work freely with ITV Studios as distributor and global producer;
• Have demonstrable format experience (have developed, produced or otherwise brought a format successfully to air);
• Deliver all materials specified in the delivery criteria by the required deadline;
• Are available to pitch to the panel on 30 November in person;
• Are able to attend the event in person between 28 November and 1 December.

Click here for full terms and conditions.

The deadline is 19 September 2022, 23:59 GMT. No entries will be considered after this date.



Coming soon!