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THE C21 GLOBAL ENTERTAINMENT FORMAT PITCH

C21 Global Entertainment Format Pitch 2022

About the Pitch

Finalists announced in the C21 Global Entertainment Format Pitch

C21 has announced the finalists for the C21 Global Entertainment Format Pitch in association with ITV Studios with eight projects shortlisted to pitch live at Content London.

The partnership with ITV Studios allows international format producers to present their projects through C21Media and Content London, providing a high-profile showcase to pitch new shows to the world. Projects selected will benefit from exposure through C21Media.net as well as occupying a prominent slot at Content London. The Global Entertainment Format Pitch is designed to discover and develop a brand new hit format in one of the following two categories: 'Primetime Entertainment' or 'Reality & Social Experiment’.

The eight selected finalists will present a live pitch to delegates as part of the new Formats & Factual strand at Content London, which will take place at The St Pancras Renaissance Hotel and Kings Place in London, 28 November – 1 December 2022.

The winning pitch will receive funding to progress the idea to the next stage. This could include funding for a mini pilot, run-through, proof of concept, technology trial or other materials, as well as development support and resources from ITV Studios. Plus, exposure at Content London to all executives in attendance and continued support and exposure from C21 Media.


BLACK CARD
(IZEN)

SYNOPSIS
Black Cards are the most coveted and exclusive credit cards in the world. Reserved to the ultra-rich, they are delivered only by invitation. Today, 12 ordinary men and women will have the opportunity to receive one of these mythical cards and experience the glamorous lifestyle that comes with it: a world full of luxury and temptations, but also dangers, treasons, and lies…

Welcome to “Black Card”, the new reality series where what you’re worth is defined by how much is on your credit card.


PITCHING

Eric Marodon
International development
iZen

Manuel Feijoo
Entertainment team
iZen


CONTACT THROUGH MY CONTENT LONDON
Eric Marodon and Manuel Feijoo


MIX&MASH
(INDEPENDENT CREATOR)

SYNOPSIS
Polar opposite people, polar opposite talent, polar opposite music; this is the music show that doesn’t just showcase the best unrecognised talent across the country - it challenges them to be better.
Throwing the genre rule book out of the window, each of our contestants are unpredictably partnered with another. Rap meets rock, pop meets baritone and beatboxing meets barber shop. It’s the ultimate East meets West of music as a series of 24 hour studio lock-ins and live performances push our artists to their limits as they create new versions of our favourite music.
In this series our artists are not performing the same old smash hits. They are using them, their talent and new talents they learn from one another, to create new, possibly even better, mashed ones.

PITCHING

Lottie Naughton-Rumbo
Development producer


CONTACT THROUGH MY CONTENT LONDON
Lottie Naughton-Rumbo


HOUSE OF DREAMS
(MEDIACREST ENTERTAINMENT)

SYNOPSIS
The first reality show where the contestants aren’t supposed to be genuine.
The most common complaint from reality show fans is that the contestants are not genuine, that they’re acting. Well, they can’t complain about it now… because on this show they’re supposed to be acting. Each contestant performs a role that has been especially designed for them and, as the show progresses, they have to do what their hostess, Netsie, asks of them. Everyone wants to make their life-long dream come true, but they can’t be themselves in the process. This construction of fictional characters creates the perfect cast and ensures that the show’s participants are in a state of permanent conflict. HOUSE OF DREAMS is the ultimate reality show: it generates one confrontation after the other in a masterful mix of reality and fiction.

PITCHING

Hugo Tomás
Head of Entertainment
Mediacrest Entertainment

Emma García
VP SALES & Coordination
Mediacrest Entertainment


CONTACT THROUGH MY CONTENT LONDON
Hugo Tomás and Emma García


TRUE - NOT TRUE!?
(MICHAEL DOLINSEK FILMPRODUCTION)

SYNOPSIS
An entertaining prime-time studio game show between poker, skill and deception.
Who will be able to deceive the other contestants with his game results in such a way that he remains last at the round table and thus collects all the money? There is only one rule: Convince the other contestants to believe you!


PITCHING

Michael Dolinsek
Creator
Michael Dolinsek Filmproduction

Gareth Strachan
Creative
Michael Dolinsek Filmproduction


CONTACT THROUGH MY CONTENT LONDON
Michael Dolinsek and Gareth Strachan


RE-FASHION
(DOPAMINE)

SYNOPSIS
Recycle, Reuse and Reduce.
Re-Fashion, the first fashion competition that recycles clothes from an entire country. 12 candidates face off in 8 creative challenges, in which they must show that greatness is in their ability to adapt, demonstrating that recycling is glamorous.
The prize: 1 million and the title of the trendiest and most sustainable designer of the nation!

PITCHING

Camino de Valcárcel
Executive international coproductions
Dopamine

Maria García-Castrillón
Chief of coproduction
Dopamine


CONTACT THROUGH MY CONTENT LONDON
Camino de Valcárcel and Maria García-Castrillón


THE LOVE PITCH
(SELECTTVFORMATS LTD)

SYNOPSIS
The Love Pitch is the ultimate Love Challenge
It's a dragon den meets dating show entertainment format, where he/she who makes the best Love Pitch wins.



PITCHING

Johnson Samuyiwa
Director and format creator
SELECTTVFORMATS LTD


CONTACT THROUGH MY CONTENT LONDON
Johnson Samuyiwa


SECRET SCHOOL MUSICAL
(IZEN)

SYNOPSIS
Every year it’s the same story: You’re invited to your kids’ school to watch the mandatory annual class performance, song or dance routine. It’s cute, it’s full of goodwill, it’s your kid, but let’s be honest: You don’t REALLY expect much of it. That is… until today!






PITCHING

Eric Marodon
International development
iZen

Manuel Feijoo
Entertainment team
iZen


CONTACT THROUGH MY CONTENT LONDON
Eric Marodon and Manuel Feijoo


TRASHURE ISLAND
(INDEPENDENT CREATOR)

SYNOPSIS
In a world where we are being increasingly consumed by things, on a planet that is becoming increasingly battered by them, our contributors aren’t just escaping the rat race to live on their own islands - they aren’t just building them either - they are growing them. From a bed of plastic bottles.

PITCHING

Lottie Naughton-Rumbo
Development producer


CONTACT THROUGH MY CONTENT LONDON
Lottie Naughton-Rumbo






ITV

Judges

Hover for detail. To see the full list of judges please CLICK HERE

Julien Degroote EVP, content development
TF1 Group

Tiffany Faigus SVP, unscripted and alternative entertainment
ABC/Walt Disney TV

Jessica Schmiedchen Director of development, unscripted content
CBC

Lucy Brodie European manager
Seven Network Australia