Japan Program Catalog - BEAJ
Yukiko Kimishima, chief executive of business management at the Broadcast Programme Export Association of Japan (BEAJ), discusses how streaming has impact the country’s content exports and which genres are travelling the most.
What data can you share regarding the growth in Japanese content exports in the past year?
According to a report compiled by the Ministry of Internal Affairs and Communications, based on its annual survey of broadcasters and other organisations, the total value of content exports to foreign countries increased by ¥4.61bn [US$35.4m] during the one-year period from 2019 to 2020. This represents a 9% increase over the previous year. Within this figure, while the export value of programme broadcasting rights decreased by ¥610m, that for online streaming rights increased by ¥3.19bn, contributing to the growth in overall export value.
