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C21Marketplace is the worlds enhanced leading destination for the virtual content business. Digital programming, AI, partner content, country pavilions and live CONTENT market events, will provide clients aiming to reach the world’s buyers, commissioners, financiers and every other constituency within this virtual market. Attached to the market-leading site C21Media.net it reaches up to 200,000 international entertainment executives every month and carries thousands of new shows and areas of business from hundreds of the world’s leading suppliers. C21Marketplace is the definitive digital solution to promote your content and business to the world. To provide a raft of new digital options for online and real-life destination for content and sellers.

DIGITAL CAMPAIGNS:
Take your message to the world with C21Marketplace

C21Marketplace DIGITAL CAMPAIGNS (supported by an annual MARKETPLACE SUITE) allow you to deliver your message, in your tone of voice, to the global content business. We work with you to craft an effective campaign, which is then delivered through our market-leading platform, reaching the largest audience available.

 

Your campaign includes:

 

• A DIGITAL CAMPAIGN FEATURE including interviews with key executives about the company that forms the basis of the campaign. This is between 1000-1500 words, written by our editorial team and published in text as part of the campaign. You have approval on copy.

 

• A DIGITAL CAMPAIGN PLAYLISTS Up to 12 clips (of up to 3 minutes each) or a promotional video of up to 5 minutes to accompany the DIGITAL CAMPAIGN FEATURE embedded with the campaign.

 

A DIGITAL CAMPAIGN MAILER to C21Media.net’s community of global content executives, including 63,000+ subscribers.

 

CAMPAIGN FEATURED ON C21MEDIA.NET’S HOME PAGE on the home page of C21Media.net hosted in the Partner Content section, promoting the campaign to up to 200,000 monthly uniques.

 

• A MEGA BANNER for one week on the home page of C21Media.net to promote the campaign.

 

• A LETTERBOX BANNER for two weeks on the home page of C21Marketplace to promote the campaign.

 

FEATURED CAMPAIGN ON HOME PAGE OF C21MARKETPLACE a featured image and description on the home page of C21Marketplace.

 

• CAMPAIGN FEATURED for one week in the C21Marketplace section of C21Media’s Daily Newsfeed to promote the campaign.

 

• A MIDDLE BANNER on one of the C21 weeklies (Kids, Drama, Formats or Factual) or the Weekly Context Mailer to promote the campaign.

 

(All banners link to your digital campaign)

 

•A C21Marketplace DIGITAL SUITE to host you campaign – and launch others – for 12 months, featuring your company page with a short description of the business, key people and contacts.

 

The opportunity to be added to C21Marketplace Specials and Pavilions as appropriate.

EXAMPLE – ABC COMMERCIAL – APRIL 2024

Click the images above to see an example campaign, suite, playlist and mega banner from ABC Commercial.

ANNUAL PACKAGES

BRONZE C21MARKETPLACE PACKAGE

• Digital Suite for one year within C21Marketplace.

• Inclusion in the pavilions of your choice.

• One (1) Digital campaign.

• Standard Programme marketing toolkit (for producers and distributors only)

• A social post for non-programming clients.

To find out more and request a rate card CLICK HERE

SILVER C21MARKETPLACE PACKAGE

• Digital Suite for one year within C21Marketplace

• Inclusion in the pavilions of your choice

• Two (2) Digital campaigns

• Premium Programme marketing toolkit (for producers and distributors only)

• A social post for non-programming clients

To find out more and request a rate card CLICK HERE

GOLD C21MARKETPLACE PACKAGE

• Digital suite for one year within C21Marketplace.

• Inclusion in the pavilions of your choice.

• Four (4) Digital campaigns (including 1 video/zoom TV showcase feature if required – created by C21TV for you.)

• Premium Programme marketing toolkit (for producers and distributors only)

• A social post for non-programming clients

To find out more and request a rate card CLICK HERE

PROGRAMME MARKETING TOOLKIT

(For producers distributors only to promote new shows)

STANDARD ITEMS

 

• Programme promotion show clips

Bronze Suite Owners
Upload up to 6x3minute promotional show clips per year.

Silver Suite Owners
Upload up to 30x3minute promotional show clips per year.

Gold Suite Owners
Upload unlimited 3 minute shows a year.

 

Shows featured in C21Media Sections

Your latest shows featured in the rotational carousel between other suite holders, on C21’s Kids, Drama, Factual or Formats for one month 

 

GUIDELINES:

Shows will be chosen each month (up to 6) from each company by C21 to make sure everyone get their shows seen in the right genres.

 

• Shows featured in C21Media section weeklies newsletters

Your latest shows featured in the C21 weeklies C21Screenings section for Kids, Drama, Factual or Formats Lab as appropriate. (1 month)

 

GUIDELINES:

Shows from each company up to 6 will mirror the shows on the genre carousel and chosen by C21, to make sure everyone gets their shows seen in the right genres over the year

 

• Shows featured in C21Media.net Daily Newsfeed C21Marketplace section promotion

Your latest shows feature in the C21Marketplace section of the C21Media.net daily newsfeed sent to 64,000+ subscribers. (1 week) 

 

GUIDELINES:

Up to 9 shows promoted each week from each company. The newest shows will be promoted and chosen each week by C21.

 

• Shows featured in C21Media.net Context C21Marketplace section promotion

Your latest shows feature in the C21Marketplace section of the C21Media.net Context newsletter (1 month)

 

GUIDELINES:

Up to 9 shows promoted each week from each company. The newest shows will be promoted ad chosen each week by C21

 

• Add your shows to 3 Hot Properties playlists

The opportunity to showcase one new show into 3 Hot Properties monthly season playlists.

 

GUIDELINES:

Each producer/ distributor can choose one new show to submit into any 3 monthly Hot Properties playlist (all on the welcome submission form when booking)

PREMIUM ITEMS

• Add shows to the Theme Festivals playlists 

The opportunity to submit one show into any relevant Theme Festivals playlist.

 

• Add your shows to ALL Hot Properties playlists

The opportunity to showcase one new show into each Hot Properties monthly season playlist (12 playlists per year).

SHOW OF THE WEEK

C21Marketplace Show of the Week is the most powerful way to support programming launches on C21.

 

This position is available to one company each week and delivers engagement with C21’s community of over 200,000 monthly uniques through the most distinct marketing buy on the site.

 

C21Marketplace Show of the Week also allows each company to tell the story of the show in their own words.

 

• A mega banner on the home page of C21Media.net for a week
• A banner on the home page of Marketplace for a week.
• A banner on the Daily Newsfeed for one week.
• A Show Of The Week news Release on Day 1.
• A show trailer of up to five minutes A Q&A interview published

EXAMPLES – MARKETING TOOLKIT

Click the images above to see an examples of Show of the Week.