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Coming Up Next


Brought to you by SIGN and C21Media

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Latest episode

The challenge ahead

Sister co-founder Jane Featherstone considers how we have grown closer to nature and yet more reliant on technology during the pandemic, and what that will mean for storytelling. She says writers have always reflected the world around them while also looking to the future, and they need to do that now more than ever before. This show is the final episode in the Coming Up Next series, a coproduction between The University of York’s SIGN programme and C21Media. For previous episodes, CLICK HERE.

About the initiative

Coming Up Next is a 12-part thought leadership series from C21Media and The University of York’s Screen Industries Growth Network (SIGN), in which industry leaders share their thoughts on the future of media and entertainment in a fast-changing world.

As the pace of change and demand for new content accelerates, ‘television’ is facing new challenges. What will audiences want going forward in terms of the form or the content they consume, how they consume it, when, where and why?

The series examines how major content brands are navigating an uncertain future, how they are adapting to the new normal, and the responsibility of media and entertainment to be part of the solution in a world that demands change.

The Screen Industries Growth Network is a initiative led by The University of York to support the TV, film and games industries in Yorkshire and the Humber. With funding from Research England and The University of York, SIGN is developing a programme of training, business development, research and evaluation, with diversity and inclusion at its heart. To find out more about the project please visit