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Promote your programming to global buyers on the world’s leading online programme market

C21 DIGITAL SCREENINGS has a 20-year history of providing the global content business with an effective platform to promote and view the latest shows.

To visit C21Digital Screenings click here.

Attached to the market-leading site it reaches 200,000 international entertainment executives every month and carries thousands of new shows from hundreds of the world’s leading suppliers.

Now enhanced to provide a raft of new screenings options for distributors aiming to take programming to market without travelling, C21Screenings is the definitive digital solution to promote your content to the world.

C21Screenings has introduced a new suite of services to allow you to host your own Digital Screening event on C21Screenings, with maximum reach across the global content business.

YOUR DIGITAL SCREENING on C21Screenings includes:

• A company profile produced by C21 that includes interviews with key executives about the current slate. This can be a written, audio or video piece.
• A playlist of up to 12 promo clips featuring the shows you want to promote.
• All content housed within a newly-designed C21 Digital Screenings Suite.
• Inclusion of Twitter and Instagram feeds within the suite.
• Full contact info and staff profiles within the suite.

Unrivalled marketing and promotional support:
• A DIGITAL SCREENING banner on the home page of for one week (max three companies a week).
• A DIGITAL SCREENINGS PLAYLIST banner on the home page of C21 Digital Screenings home page for one week.
• A bespoke mailer of YOUR DIGITAL SCREENING to 75,000 global content executives.
• YOUR DIGITAL SCREENING BANNER ON Daily newsfeed for one week.
• YOUR DIGITAL SCREENING BANNER ON Context newsfeed for one week.
• YOUR DIGITAL SCREENING SIDE BANNER ON one Weekly (Kids, Drama, FutureMedia, Factual, Formats) for one month.

The YOUR C21 DIGITAL SCREENING package allows you to:

• Explain your latest slate in your own words.
• Present a playlist of new shows to the global market.
• Promote to the widest content community available.
• Harness the power of C21’s market-leading brand.
• Maintain a presence in the leading online programme market.
• Publish future playlists around programme offerings.

Please contact C21Media for more information about how you can harness the power of the world’s biggest content business community to take your shows to market.

TEL: +44 (0) 20 7729 7460

Hayley Salt: [email protected]
Odiri Iwuji: [email protected]
Peter Treacher: [email protected]


Hot properties screening event on C21 Digital Screening


C21 Digital Screenings is also set to launch a monthly HOT PROPERTIES screening event starting in April 2020.
Each screening event will use the same format as a company screening, replacing the company name with the screening name.

The world’s leading online programme market, C21 Digital Screenings will produce a series of monthly ‘Hot Properties’ screenings events on the platform to help programme suppliers reach global buyers with effective viral marketing solutions.

Each month the C21 Hot Properties Digital Screenings will include a report on new shows that are set to make an impact on the global market, and publish a playlist that features promo clips of those shows.

Each C21 Hot Properties Digital Screenings Event will be promoted on the home page of and C21 Digital Screenings and a bespoke mailer will see all programmes and interviews distributed to 75,000 international entertainment executives.

Event content will include:

• A feature report on this month’s hot properties with interviews with execs about the shows.
• A trailer of up to three minutes of each show
• A short description of the show

C21 Digital Screenings Clients will be able to submit shows into each C21 HOT PROPERTIES DIGITAL SCREENINGS EVENT.


With most new productions on hold due to the coronavirus pandemic, distributors are seeing a boom in demand for finished programming as buyers look for alternatives to fill holes in their schedules. Leading players believe the pandemic will open up the playing field for distributors by enabling shows to reach platforms they may have failed to reach before. Buyers are being more experimental in the shows that they buy, and as they lose original commissions are looking more broadly at content from tape that they can put into their schedules. To support the demand for finished tape programming, C21Digital Screenings has launched a series of genre-focused Theme Festivals, which will run every two weeks on the world’s leading online programme market from May. These festivals will shine a light on the best acquired programming from global suppliers in the most popular genres.

The full Theme Festival schedule is published below.


Classic Drama Franchises

May 1 – May 17
With many channels looking to find alternatives as new drama series are put on hold, we take a look at classic franchises that can be used to meet audience demand for high-quality drama.


Telenovelas With Global Appeal

May 18 – May 31
Telenovelas provide an effective alternative to soaps or channels aiming to create cliff-hanger events or programme significant gaps in the schedule. This festival highlights some of the best telenovelas on offer as finished tape.


Non-English-Language Drama

June 1 – June 14
Non-English-language drama has moved beyond noire to provide a stylish alternative for audiences who now have a voracious appetite for subtitled drama. This festival shines a light on some of the most distinguished shows on offer from international suppliers.


True Crime & Investigation

June 15 – June 28
Everyone loves true crime and investigation series. We take a look at some of the biggest brands in this area of programming to uncover series that can deliver audiences for broadcasters looking for support in this area of the schedule.



June 29 – July 12
Sitcoms have been one of the most effective replacement genres for channels looking to refresh schedules as new programming fails to arrive. We take a look at what’s on offer from the world’s leading suppliers.


Teen Programming

July 13 – July 26
Teen audiences are looking to be entertained as much of life is put on hold. This theme festival gathers together a raft of teen shows that will keep the young-adult audience entertained.


Holiday Programming

July 27 – August 9
Planning for the Christmas and holiday season schedules is challenged as many productions are put on ice. We collate a wide variety of programming that can be acquired to bolster schedules towards the end of the year.


Lifestyle Programming: Food & Drink

August 10 – August 23
Food and drink remains a stalwart of successful schedules. We take a look at some of the most successful franchises that provide sustenance to viewers from around the world.


Lifestyle Programming: Travel & Adventure

August 24 – September 6
While viewers may not be able to travel in the current climate, they still demand to be entertained with shows that take them there. This Theme Festival collates the best on offer from international suppliers for buyers looking to build more adventurous schedules.


Daytime Programming

September 7 – September 20
More and more slots in Daytime need to be filled as live programming falls aside. What finished programme series are available to bolster daytime for channels worldwide?


Factual Entertainment

September 21 – October 4
We take a close look at the best factual entertainment shows from around the world that can be added to schedules to build audiences.


TV movies

October 5 – October 18
TV movies and MOWs are a flexible solution to fill slots previously planned to carry drama series. This Theme Festival takes a look at the TV movie and independent film catalogues from global suppliers.



October 19 – November 1
You can’t keep a good gameshow down. This festival gathers together a selection of top-notch finished tape gameshows to bolster the schedule.


Sci-fi and Horror

November 2 – November 15
Designed to help audiences carry on screaming and dreaming, we enter a the sci-fi and horror dimension to help buyers populate slots that appeal to audiences worldwide.


Kids Programming

November 16 – November 29
Programming for children remains a vital ingredient of the most successful schedules. This festival takes a look at alternative kids programming from around the world.


Music & Live Events

November 30 – December 13
With many live music events on hold or cancelled, this season looks at a raft of programming designed to bring music loving audiences together.


Documentary Television

December 14 – December 31
We uncover the most compelling documentary television available from global suppliers to help channels keep it real.