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Bavaria Media International


Bavaria Media International

Company overview

To serve every client and his unique needs in every market, Bavaria Media International cultivates national and international partners to offer a network spanning producers, marketing experts and global distribution services.

Bavaria Media International distributes content for Bavaria Media GmbH, originally founded in 1979 as film and publishing company Bavaria Sonor. Today, Bavaria Media GmbH bundles content distribution, licensing and music publishing. It also deftly manages rights for its parent company German industry giant Bavaria Film. READ MORE

Programming Profile

Bavaria’s playlist for the global market


Carlos Hertel of Bavaria Media discusses the German company’s C21 Digital Screenings playlist and explains why local content is thriving internationally.


German drama “is in constant and increasing demand,” say Carlos Hertel, director of international sales at Munich-based Bavaria Media International, who credits the boom to a vibrant local industry and big global platforms investing heavily in original German content.


“We have a very vivid, closely connected creative community that works together,” Hertel adds, pointing to a combined effort between commissioning and financing that he says is “shaping the future output of content.”


Hertel has been responsible for international distribution at Bavaria Media International, the rights trading subsidiary of the Bavaria Film Group, since 2017, representing a catalogue of more than 20,000 hours of programming across multiple genres.



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Carlos Hertel

Eva Pfaudler

Iowanka Sprehe

Brianne Bonney

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