Indonesian broadcasters come together for country’s first FAST alliance

The FAST alliance was announced in Jakarta

Indonesia’s first industry alliance dedicated to FAST has been launched in Jakarta, bringing together broadcasters, tech companies and media organisations.

Seeking to support the digital transformation of television, the Indonesia FAST Media Alliance has been jointly initiated by connected TV specialist Coolita and the China Intercontinental Communication Center.

Its founding members include Indonesia’s leading public and private broadcasters: TVRI, Metro TV, Garuda TV, BTV, Jawa Pos Multimedia and JakTV, with China’s Tencent Cloud serving as the technology partner.

It comes as broadcasters around the world are increasingly using FAST to extend the reach of their channels, bring content to connected TV audiences and develop their digital distribution models.

Members will work together on FAST channel development, digital content distribution and technology collaboration, while “preserving the strengths of free-to-air television,” the companies said.

The alliance is also expected to support broader cooperation between Indonesia’s media industry and international partners.

As a co-initiator, Coolita operates a smart TV platform across more than 100 countries and regions and claims to serve over 40 million users worldwide, including more than five million in Indonesia.

Its FAST service, Coolita Channel, offers more than 1,000 free channels across news, sports, movies and other genres, providing broadcasters with an established CTV distribution platform.

The alliance was announced during the China-Indonesia Youth Cultural Exchange Series in Jakarta, where industry representatives discussed the future of television, digital media and FAST.

Participants agreed that as viewing continues to shift toward connected TVs, closer collaboration between broadcasters, technology providers and content partners will play an important role in supporting the next stage of Indonesia’s television industry.

The Indonesia FAST Media Alliance is intended as an open industry platform and is expected to expand as more broadcasters, content owners and ecosystem partners participate in the development of Indonesia’s FAST market.