Show of the Week
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Celebrities will need to call on their best detective skills in this new reality game for all ages. A party is being thrown for a group of celebrities. But before the party starts, one of them is ‘murdered’. The body is discovered at the crime scene, and their investigation starts.
Distributor
ITV Studios
Producer
ITV Studios Netherlands
Running Length/Episodes
Six episodes, 64 minutes each
Short Logline
Seven celebrity guests are invited to a glamorous party, but only six will make it out alive. As one guest is found murdered, the others must unravel the mystery and identify the killer among their own ranks.
Elevator Pitch
In each episode, seven celebrities are invited to a lavish party at a unique location. As the festivities begin, a shocking twist unfolds: one guest is found dead. The remaining celebrities must use their detective skills to uncover the killer’s identity before time runs out. With clues hidden throughout the party and extra clues available through challenges, the celebrities must race against the clock to solve the case. The winner will be crowned the ultimate detective and win A Party to Die For.
What Makes It Unique?
A Party to Die For is a captivating blend of reality TV and feature film, offering a unique viewing experience. The meticulously crafted sets and high-quality production values create an immersive atmosphere, while the ‘game’ elements allow viewers to play along and feel like they are part of the mystery. Each episode introduces a new location, cast of celebrities, and storyline, ensuring a fresh and exciting experience for audiences.
Auspices
Secrecy is paramount in A Party to Die For. The director’s focus is on maintaining a cinematic look and feel throughout the show, even during the ‘game’ elements. The production team plays a crucial role in creating hidden clues and disguising them within the various murder investigations and locations.
The host has an important role, he is the master of ceremony for each event (episode). He guides the celebrities through the event and murder investigation. Due to the feature film look and feel we chose a famous and respected Dutch actor for this part.
Target Audience
A Party to Die For appeals to a wide range of viewers, from families to fans of classic murder mysteries. The show’s accessibility and engaging format makes it enjoyable for all ages. Viewers can simply watch for entertainment or actively participate through the interactive WebApp, increasing their enjoyment and investment in the show.
Deals and Global Roll-Out
Following the successful launch of the pilot, A Party to Die For has generated significant international interest. We are actively negotiating with buyers in key markets, building upon the show’s strong performance. Our global roll-out strategy is focused on showcasing the show’s unique appeal and positioning it for success in various territories.
Catalogue Fit
A Party to Die For complements ITV Studios’ diverse catalogue, offering a fresh and exciting take on the reality TV genre. Its captivating whodunit format and high production values align perfectly with the company’s reputation for producing quality content.
Companion Shows
While A Party to Die For stands out on its own, it could potentially complement other celebrity-driven reality shows or mystery-based programmes.
Roll-Out Strategy
Our roll-out strategy involves leveraging the pilot’s success and implementing lessons from the full series. We are actively promoting the show at industry events like Mipcom 2024 to attract global interest.
Digital Components
The show features a dedicated WebApp that enhances the viewing experience. Viewers can use the app to play along with the murder investigation, collect clues, and submit their accusations. Interactive elements during commercial breaks further engage the audience and provide opportunities to win prizes.
Ambition
Our ambition is for A Party to Die For to become a global hit format, captivating audiences worldwide with its unique blend of entertainment and mystery.
Ideal Market Positioning
A Party to Die For is well-suited for primetime television, attracting large audiences on both linear and digital platforms. Its global appeal and adaptability to local preferences make it suitable for various markets.
Additional Highlights
The pilot was crowned the Best New Entertainment Launch in 2023 on SBS6. The full series achieved impressive viewership figures, surpassing slot and primetime averages.
