- Sailing on the social TV river
Twitter has become integral to the TV industry, helping broadcasters to engage audiences like never before. UK general manager Tony Wang reveals how the conversation is evolving.
- Bluefin circles social TV
Bluefin Labs is among a small number of analytics specialists trying to define the value of social TV data. But marketing director Tom Thai says it’s still early days.
- Syfy’s social face off
US cablenet Syfy introduced its own companion-viewing app around its series Face Off and has seen instant results with better use of social media, says senior digital exec Craig Engler.
- Reaching for Starz
Starz's consumer marketing senior VP Kelly Bumann describes the US network's tailored approach to audience engagement. Andrew McDonald reports.
- Putting the second screen first
People increasingly have laptops, smartphones or tablets handy while their TVs are on, but does this mean they’re using them to engage with programmes?
- Engaging with Oprah
The Oprah Winfrey Network, driven by the talkshow queen's own passion for services like Twitter, has embraced social media.
- Playing the loyalty card
Viggle stands alone among the profusion of social TV check-in services as one that actually has a revenue model, president Chris Stephenson tells Jonathan Webdale.
- Miso adds Quips to mix
Miso is among a string of start-ups that tried to apply a Foursquare-style ‘check-in’ model to TV, but like others it is now changing tack.
- Facebook socialises with TV
Facebook's head of strategic partner development Karla Geci tells Andrew McDonald how the site is working with the TV industry.
- MTV awards centre stage
With the 2012 MTV Europe Music Awards just days away, Viacom International Media Networks' senior VP of digital Philip O'Ferrall talks social strategy.
- GetGlue sticks with social TV
GetGlue has revamped its entertainment ‘check-in’ app to be a social media-driven TV discovery service. But it’s up against increasing competition.
- Social Ovation
Earlier this year, US network Ovation pushed into social media by broadcasting episodes of its show Chance To Dance on Facebook. The channel's COO Chad Gutstein explains the strategy to Andrew McDonald.
- A+E hunts social TV 'Holy Grail’
As cablenet History lines up landmark series Mankind: The Story of All of Us, A+E Networks' Evan Silverman gives Jonathan Webdale his take on social TV.
- Social TV trend-settrr
Mark Ghuneim of analytics firm Trendrr tells Jonathan Webdale there’s more to social TV than divining the correlation between Twitter chatter and ratings.
- Olympics lessons
The number of people combining TV and social networking is only set to grow, says Caroline Parks, senior analyst at Strategy Analytics' user experience practice.
- Zeebox gears up for Oz launch
With global expansion now a firm focus for Zeebox, those behind the social TV service’s launch in Australia tell Andrew McDonald their plans.
- Second screen first place
Andrew Fisher, CEO of Shazam, argues the rise of the second screen is driving a sea change in TV viewing behaviour.
- Eye on social media
CBS Interactive’s Marc DeBevoise tells Jonathan Webdale why the network known as the Eye is cautious about who it works with in the social TV space.
- The social TV conundrum
With so much social media buzz around TV shows, networks are eager to understand the correlation with ratings. Jonathan Webdale introduces a social TV season.