Twitter has become integral to the TV industry, helping broadcasters to engage audiences like never before. UK general manager Tony Wang reveals how the conversation is evolving.
Bluefin Labs is among a small number of analytics specialists trying to define the value of social TV data. But marketing director Tom Thai says it’s still early days.
US cablenet Syfy introduced its own companion-viewing app around its series Face Off and has seen instant results with better use of social media, says senior digital exec Craig Engler.
People increasingly have laptops, smartphones or tablets handy while their TVs are on, but does this mean they’re using them to engage with programmes?
Viggle stands alone among the profusion of social TV check-in services as one that actually has a revenue model, president Chris Stephenson tells Jonathan Webdale.
As cablenet History lines up landmark series Mankind: The Story of All of Us, A+E Networks' Evan Silverman gives Jonathan Webdale his take on social TV.
Mark Ghuneim of analytics firm Trendrr tells Jonathan Webdale there’s more to social TV than divining the correlation between Twitter chatter and ratings.
The number of people combining TV and social networking is only set to grow, says Caroline Parks, senior analyst at Strategy Analytics' user experience practice.
With so much social media buzz around TV shows, networks are eager to understand the correlation with ratings. Jonathan Webdale introduces a social TV season.
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