Fremantle's digital ambitions
From C21TV
TALKING SHOP: FremantleMedia's central new media division FMX found success last year by developing digital extensions to hit format The X Factor in the UK, US and Australia – something it wants to push further this year, says the division's senior VP Claire Tavernier.
In this episode, Tavernier also discusses Fremantle's upcoming Pets & Animals YouTube channel and explains how 30-year-old Family Feud upped its television audience by 30% following the roll-out of a Facebook game.