YouTube has revolutionised the entire video landscape, offering new talent access to a global audience and providing established producers with tools to cash in on existing IP and develop entirely new properties. The site, once regarded a pariah by the traditional TV industry, is now beginning to look a lot like the television platform of the future. This season speaks with leading players shaping the new 'YouTube economy.' Check back every day for new articles. jonathan@c21media.net
With so much social media buzz around television shows, networks are eager to understand the correlation with ratings. Meanwhile, social networks – themselves emerging as broadcast platforms – and purveyors of second-screen social TV apps are eager to prove their credentials for increasing engagement and driving tune-in. C21’s 2012 Social TV season explores the latest thinking on this fast developing and fascinating space, featuring key players from all sides of the debate. jonathan@c21media.net
US cable dramas are increasingly overshadowing broadcast dramas, at least among critics and international buyers. This season examines this trend, looks at what's in development at cablenets and what it means for studios and broadcasters. ed@c21media.net
C21’s Games for TV Season - Games for TV is a season of articles dedicated to the gamification of content. Check back every day for new articles. ed@c21media.net
C21’s NATPE Season – TALKING NATPE will run throughout January featuring interviews with key executives in the run-up to the market. We’ll also have a live audio stream from the Miami event between January 23-25. ed@c21media.net
As Netflix prepares to launch in the UK, and other VOD propositions emerge, managing windows and making deals in the connected future becomes increasingly complex. This C21 season sees leading experts in the sector suggest strategies for success and how producers and rights owners can evolve their businesses to prosper in the new digital distribution environment.