The AI revolution is coming – but in one sector of the industry, is it already here? As visual effects (VFX) play an increasingly important role in television, we lift the curtain on this part of the business to examine the pressures and demands facing VFX creatives and how they are utilising advancing AI capabilities, virtual production and video game technology to create a seamless viewing experience for viewers at home, as well as exploring the challenges posed by both time and budget as VFX artists become increasingly integral to the creative process from development to post production.