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Mediatoon - Digital Screenings Campaign - June 2024

C21Marketplace

Mediatoon Distribution

Company overview

Mediatoon Distribution belongs to the group Media Participations, a European leader in entertainment. Thanks to the in-house studios (Belvision, Ellipse Animation, Studio Campedelli) and third party producers, Mediatoon’s catalogue consists of over 10,000 half-hours worth of animated content. This includes iconic series such as Garfield, SamSam, Tintin or Trotro, all of which continue to cement Mediatoon’s position as one of the leading Kids and Family IP managers and animation distributors in Europe.

Programming Profile

Mediatoon thrives in challenging landscape

03-06-2024

Mediatoon Distribution’s head of sales Frédéric Gentet and digital distribution manager Alexandre Neck explain how the Paris-based international animation company is thriving in the current economic landscape, the role of IP in its catalogue and what new shows it’s bringing to market this year.

 

How is Mediatoon tackling the financial challenges facing the animation sector?
Frédéric Gentet: Adapting economically without neglecting the quality of the programmes we offer is both a challenge and a commitment. In this context, Mediatoon Distribution focuses on securing premium titles from Ellipse Animation and Belvision Studios, both part of the Media Participations group to which we all belong.

 

These strategic internal alliances enable Mediatoon to be involved upstream in the adaptation of IPs and original creations, and thus to be more responsive to market expectations. In addition, the sales team works closely with Mediatoon Distribution’s digital department to optimise the exploitation of streaming content, as it is becoming more and more challenging to obtain a linear second window than it was just a few years ago.

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Contacts

Hover for detail. To see the full company contact list with phone and email please CLICK HERE

Morgann Favennec Deputy Manager
Mediatoon Distribution

Frédéric Gentet Head of Sales
Mediatoon Distribution

Alexandre Neck Digital Media Manager
Mediatoon Distribution

Franklin Cadre Sales & Business Affairs Executive
Mediatoon Distribution