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More programming profiles

  • 27-04-2020

    Ed Galton, chief commercial officer and MD at Cake, discusses the UK-based producer/distributor’s C21 Digital Screenings playlist and explains how the company is making the best of a bad situation.


    Cake’s C21 Digital Screening playlist comes at a time when children around the world are having to stay at home because of coronavirus-related school closures.


    As a result, linear TV viewing is on the up, with networks that have seen a dramatic slump over recent years now receiving a boost, while streaming services are also more in demand as parents busy working from home look to keep their children occupied.


    Coupled with the disruption to the programming supply chain caused by the Covid-19 pandemic, there has been an uptick in demand for ready-made children’s programming, says Ed Galton, chief commercial officer and MD at Cake.