Serbia’s Rainmaker Production becomes first prodco to film back-to-back Traitors seasons

The Traitors debuted in the Netherlands in 2021

Belgrade-based prodco Rainmaker Production is to film the first two seasons of the Serbian-language adaptation of The Traitors back-to-back for commercial free-to-air network Prva TV.

Rainmaker claims it is the first outfit to produce the hit format in this way for the same territory. UK, US and celebrity versions of The Traitors are all filmed consecutively in the Scottish Highlands.

The prodco said the decision to produce two seasons back-to-back points to confidence in the format’s prospects in Serbia, as global broadcasters continue to back proven global IP with local audience appeal. Season one will air in the fall of this year, with S2 scheduled for spring of 2027.

The original Dutch format, created and developed by IDTV in partnership with RTL Creative Unit, debuted on RTL 4 in the Netherlands in 2021. It has gone on to become a massive hit on the BBC in the UK and Peacock in the US. In the UK, the finale of The Celebrity Traitors attracted 15 million viewers in late 2025, according to the BBC. On Peacock, the US version amassed 3.2 billion minutes of view time in the month after its fourth season premiered.

In February, Serbia was one of five territories that commissioned local-language adaptations of the show. Indonesian production and distribution company Falcon ordered a 10-part celebrity version for its eponymous streaming platform, while Television Malta ordered a Maltese celebrity version produced by local prodco Greatt.

All3Media, which controls the format and sells it globally via All3Media International, said new versions have also been commissioned in Slovakia and Estonia, though it did not name the local buyers.

With this latest crop of commissions, All3Media said the format has now been sold into 40 territories in total. The London-headquartered company also recently announced greenlights in Turkey, Brazil, Mexico and South Korea, while the Indian version was recently renewed for a second instalment on Prime Video.