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Home > Marketplace > ABC Commercial > Mirror Mirror

Director: Jeff Siberry

Producer: Todd Sampson, Jeff Siberry

Executive Producer: Todd Sampson

Cast: Todd Sampson

Genres: Factual


6 x 75' Baltimore Films

Drawing on his experience as a former advertising executive, Todd investigates the commercial interests, psychology and science behind the pressures we face, meeting the people driving these industries, those affected by them and the experts trying to understand their impact.

As well as considering global implications. Mirror Mirror asks questions that feel deeply personal - exploring how we look, think, feel and live through stories audiences will find relatable.

Experiential, provocative and highly accessible, Mirror Mirror turns the lens on ourselves, asking why we behave the way we do - and whether we can change.

Season 1: Body Image | Why are we never satisfied with how we look? An unsettling investigation into the industries exploiting our insecurities - and the forces keeping us wanting more.

Season 2: Love and Hate | The internet has transformed how we connect, think and feel. But behind the screen lies a powerful experiment in manipulating attention, emotion and human behaviour.

Season 3: Are You Well? | Wellness is a five-trillion-dollar obsession promising healthier, happier lives. But as the industry expands, where does genuine wellbeing end — and exploitation begin?