Hungama TV launches Hero

Indian 24 hour kids channel Hungama TV, has launched a new show, Hero, about the boy next door that transforms into a superhero with super-human powers.

The live action show is a fantasy about the heroic deeds and adventures of an ordinary boy Joy, who is bestowed with out-of –this world magical powers by the Goddess Durga to help him catch the arch-villain Viraat.

Hero will also have an interactive element in that kids will get the opportunity to be their own Hero by participating in the Be A Hero Contest. Viewers are invited to tell Hungama TV about an exciting adventure they have had and the winner then gets a trip to Mumbai to star in an episode of Hero.

Zarina Mehta, head of programming, Hungama TV, said: “Hero has strong emotional appeal and Indian values, which along with the fantasy and comedy elements should make a great viewing experience for kids. Our research shows that kids enjoy the theme of ‘Good winning over evil’ and the struggle that follows. This also ties in with our new animation shows Sonic X and Doraemon, which have the same theme.”

The show is created by Arif Ali of UTV and directed by Waseem Sabir.