Great American Media goes live with Spanish-language streamer Pure Flix Familia

US-based Great American Media (GAM) is expanding into the Spanish-language streaming marketplace with the launch of Pure Flix Familia in the US.

Bill Abbott

The new service, which went live on Thursday, will offer a combination of original and licensed Spanish-language series, as well as a collection of series and movies dubbed into Spanish.

Programming carried on the service will focus on faith, family and values, which is the core content mandate for GAM.

The Texas-headquartered company, led by president and CEO Bill Abbott, said the eventual goal is to launch the service in Latin America and Spain as it builds a “global Latino and Spanish-language faith and family entertainment brand.”

The company is partnering with Chicano Hollywood, as well as a group of Latino film festivals, to put out a call for Latino-produced feature films and short films focused on faith and family. GAM said select projects will be considered for licensing and acquisitions, with the submission criteria and deadline set to be announced at a later date.

In addition to its traditional films and series, the streamer will also carry a slate of original microdramas, including Alquilé Un Novio Para Navidad, a faith-based Christmas rom-com. These microseries are being made through a partnership it struck earlier this year with Latino production company Minivela.

Aside from Pure Flix Familia, GAM’s portfolio of networks and platforms includes cablenets Great American Family and Great American Faith & Living, streamer Great American Pure Flix, live subscription-based digital channel GFam-plus and several FAST channels.

“Great American Pure Flix is the leading faith-and-family streaming service, and Pure Flix Familia will build on that foundation with programming and experiences created specifically for Latino families,” said Abbott.

“Faith and family are at the heart of Great American Media, and those values have deep roots within the Latino community. We are committed to working with talented Latino creators to tell authentic, compelling stories and to building a trusted entertainment destination for families in the United States and around the world.”