Eccho Rights lands My Sweet Lie with Mediaset in Italy

My Sweet Lie

NEWS BRIEF: Serafin Group-owned distributor Eccho Rights has licensed Turkish comedy-drama My Sweet Lie (Benim Tatlı Yalanım) to Mediaset in Italy, where the series will premiere on Canale 5 this month and play daily on the broadcaster’s streaming service, Mediaset Infinity.

Produced by O3 Medya for Star TV, My Sweet Lie stars Furkan Palalı, Aslı Bekiroğlu and Lavinya Ünlüer and follows a single father who tells a small lie to his young daughter that impacts their lives. The Italian deal follows last week’s news that My Sweet Lie had been acquired by The Walt Disney Company for Star Life in Portugal. The IP has also been adapted locally in Greece and Slovakia.