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Home > Marketplace > ABC Commercial > Emma's Dance Club

Director: Guy Edmonds

Producer: Jude Troy, Alexis Talbot-Smith

Executive Producer: Jude Troy

Cast: Emma Watkins

Genres: Kids


Wooden Horse 20 x 11'

When Emma opens a new dance club in a quirky country town, four local kids quickly discover that every problem has a rhythm…and that ordinary problems can call for extraordinary moves.

A broken scone machine sparks a backwards hip hop routine, a swoopy magpie demands a carefully choreographed escape - and when the town needs to surprise the postie, an impromptu line dance ensues. With Emma leading the way, Albie, Madi, Milo and Chika turn everyday mishaps into inventive dance adventures, joined by a colourful cast of kids and grown-ups.

Dialling up the magic and mischief, Emma’s Dance Club is built around strong repeat-viewing drivers for pre-school audiences: catchy music, participatory dance, infectious humour, imaginative play and big performance moments.

At the heart of the series is a vibrant ensemble of distinctive kids, each with different personalities, talents and perspectives; their strong character relationships create multiple points of connection for audiences that will deepen over time.

Fast, funny and highly visual, Emma’s Dance Club turns dance into a distinctive new kids’ property with a clear pathway to multi-category brand expansion beyond the screen.

EMMA WATKINS
Executive Producer | Star

Emma is one of the rare children's entertainers who combines international brand recognition, creator-led IP, accessibility expertise, proven audience loyalty and genuine franchise-building potential.

With a career that spans The Wiggles, collaborations with Sesame Street and Disney amongst others, and her own successful brand Emma Memma, she leads this enticing new series to market with a foundation of exceptional audience connection and trust.

Emma also brings an established and highly extendable digital ecosystem – maintaining direct connections to dedicated audiences and generating millions of views on YouTube, TikTok, Instagram and Facebook; activity that is complemented by music, live events, licensing and direct-to-consumer channels.