Amy DeGregorio upped to sales and revenue role at Hearst Media Production

New York-based unscripted producer and distributor Hearst Media Production Group (HMPG) has promoted Amy DeGregorio to the newly created role of executive VP, sales and revenue.

Amy DeGregorio

Previously senior VP and MD of sales for educational/informational programming, DeGregorio will now advise on commercialisation and new business opportunities, with responsibility for driving revenue strategy and overseeing sales and sponsorship activity across HMPG’s portfolio.

Her expanded mandate will also see her oversee linear television programming, branded and digital-native content and emerging platforms.

As SVP since 2022, DeGregorio has led HMPG’s sales marketing team and new business-development initiatives, working with national brand advertisers, organisations and foundations.

Prior to that role, she was SVP of client solutions for Litton Entertainment, which was later rebranded as HMPG. DeGregorio joined Litton in 2016 as senior director, integrated marketing, before being promoted to VP, integrated marketing and, in 2020, senior VP of client solutions.

She joined Litton from CBS Television Stations, where she served as director, strategic and integrated marketing. Before that, she held roles at NBCUniversal, truTV and ABC Television.

DeGregorio began her career at MTV Networks in music marketing and promotion.

Bryan Curb, president of HMPG, said: “Amy has done an exceptional job building meaningful brand partnerships and seamlessly integrating sponsors into our educational/informational programming.”

HMPG’s portfolio comprises more than 30 original series, with titles including educational/informational shows Weekend Adventure (ABC) and The More You Know (NBC).