Tokyo Broadcasting System Television
With over 60 years of history of television broadcasting in Japan, Tokyo Broadcasting System Television, Inc. (TBS) constitutes one of the largest media conglomerates in Japan encompassing a wide range of media and business activities including broadcast, content production and domestic/overseas distribution. Continuing to grow in importance as a major content provider to the world, TBS has sold tens of thousands of episodes of more than a thousand programs in over 160 countries across five continents.
Over the past six months, Tokyo Broadcasting System Television (TBS) has restructured and accelerated its global expansion. From co-developments to expanding international distribution for Japanese dramas, the company has taken bold steps into the global arena, says Katsuaki Setoguchi, executive officer of the Global Business division.
Since your trip to London six months ago, how has TBS been moving forward?
TBS has defined its global business brand purpose as ‘Inspiring Global Love for Japan through Timeless Moments’ and has strengthened its commitment to international markets. Over the past six months, our biggest acceleration has been in building a stronger global structure. Not only on the business side but also in the creative field, we are taking on challenges with the world in mind. In July, we relaunched our Global Business Division and established the Global IP Studio, which develops and produces IP for the global market. This marks the beginning of a full-scale initiative to create IP that goes beyond traditional video content, with global deployment at its core.
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