LinkedIn, Tubi and Little Dot Studios to reveal strategies for success in the creator economy at Content London

LinkedIn’s Yessi Bello-Perez, Tubi’s Sami Qasem and Little Dot Studios’ Holly Graham are set to discuss the strategies needed to successfully pivot to a digital-first strategy at Content London.

Content London takes place from November 30 to December 3. To find out more about the event and register at the JULY EARLYBIRD DISCOUNT RATE of £999, saving £400, CLICK HERE.

Speaking as part of the How to Thrive in the Creator Economy track, the industry leaders will offer practical insights into building audiences, tapping into fandoms, unlocking new revenue streams and navigating one of the fastest-growing sectors in media, entertainment and advertising.

With the creator economy projected to grow from US$310bn in 2026 to over US$1.3tn by 2033, the leading executives will explore the business models, partnership opportunities and audience engagement strategies driving the next phase of growth, and reveal how creators, platforms and media companies are taking content directly to consumers.

Content London is designed to equip delegates with the insights, connections and practical strategies needed to succeed in the New Content Economy. From breaking into the fast-growing vertical programming and microdrama sector, to unlocking new sources of financing and harnessing the potential of AI, the event will explore the opportunities and business models reshaping the global content landscape.

Speaking at Content London:

Yessi Bello-Perez
Creator and community management lead for the UK and Pan Europe
LinkedIn
Before LinkedIn, Bello-Perez spent her career at the intersection of journalism and editorial leadership, including roles at The New York Times’ T Brand Studio, as editor-in-chief at Unleash, and as a tech journalist, podcaster and commentator at various well-known industry publications. Yessi brings a rare combination of editorial craft and platform-scale community strategy, making her a sharp voice on what it takes to build content that genuinely connects with audiences.

Sami Qasem
Director of creator and content partnerships, UK
Tubi 
Qasem works on bringing digital-first creators to the Tubi platform through the Tubi for Creators programme. He has spent his career across both sides of the content world. His earlier roles included head of TikTok Live business for Europe, global head of content production at Apple and senior producer at the BBC. Qasem is based in London.

Holly Graham
Chief commercial and strategy officer
Little Dot Studios
Graham works to shape the company’s long-term growth strategy while overseeing the studio function and all client relationships across entertainment, sport and consumer brands. One of Little Dot Studios’ earliest employees, Graham joined the business in 2013 and has held several senior roles across audience growth, client services and international expansion. In 2018, she relocated to LA to launch and lead Little Dot Studios US as MD, establishing the company’s American operations and securing key partnerships with Warner Bros, Disney and NBCUniversal while driving significant growth. Graham returned to the London headquarters in 2020 as chief business officer, was promoted to chief commercial officer in 2024, and now leads both commercial strategy and global partnerships across the group.

More speakers will be announced for Content London in the coming weeks.

Also speaking at Content London: