US Weed Channel hires E! Entertainment co-founder Larry Namer as strategy advisor

Cannabis lifestyle TV network US Weed Channel (USWC) has hired E! Entertainment co-founder Larry Namer as global strategy advisor.

Larry Namer

Namer will work with USWC founder Shane Doull to refine the company’s global growth strategy, develop its brand-partnership proposition and “position USWC at the intersection of entertainment, cannabis culture and mainstream consumer marketing.”

The appointment comes as USWC advances the Cannabis Center for Advertising Transparency (C-CAT), its public-trust initiative giving brands a distinctive role in the platform’s development.

According to USWC, C-CAT’s initial outreach drew interest from 390 executives at 209 companies with US$10bn-plus in annual revenue.

Namer said: “Cannabis culture is a starting point for a much broader conversation about entertainment, identity, community and consumer behaviour. The opportunity is not simply to put advertising around cannabis content. It is to build a credible media business that audiences value – and give the right brand partners a meaningful role in that growth.”