60'

A search for the nation’s best new make-up artist...

Glow Up is the competition format where aspiring make-up artists put their creativity, technical skill and imagination to the ultimate test.
Each week, the contestants face bold challenges inspired by the breadth of the make-up industry, requiring them to create striking looks, master different techniques and deliver under pressure. From creative briefs that demand originality and artistic vision to precision challenges where every detail counts, the competition reveals what it really takes to succeed as a professional make-up artist.
Their work is judged by industry experts, who look beyond the finished transformation to assess technique, creativity and the thinking behind each look. With eliminations along the way, contestants must continually raise their game as the competition intensifies.
But Glow Up is about more than winning challenges. It offers emerging artists a platform to showcase their talent, develop their craft and take a potentially career-changing step into the beauty industry.
Visually striking, contemporary and packed with transformation, Glow Up combines the accessibility of a talent competition with a creative world that continually evolves, offering a wealth of possibilities for challenges, guest experts and local beauty influences.