Off the Fence, Zoomin target Gen Z

Distribution outfit Off the Fence (OTF) has signed a coproduction deal with the formats arm of Modern Times Group-owned digital video specialist Zoomin.TV.

Greg Shapiro

OTF will work with fellow Amsterdam-based firm Zoomin Studios on a number of projects co-developed and coproduced for the international market following the deal.

These include Is This Legal?, in which Greg Shapiro, the writer behind the viral video America First Holland Second, travels the US in search of the nation’s most absurd, but still legal, behaviour.

Richard Chambers, head of Zoomin Studios, said the deal would allow the company to “combine our extensive knowledge of the content Gen Z makes and consumes online” with OTF’s expertise as an established indie “to create formats which will appeal to a new and younger global TV audience.”

In related news, Zoomin Studios is expanding into North America with a representation deal with Paradigm Talent Agency.

Paradigm will represent Zoomin Studios as it builds its presence in North America and is in discussions with several networks about a music-based format, according to Zoomin.