Vertical TV studio RoseBerry launches with All3, Banijay, Fremantle deals in place

L-R: Guy Hameiri, Lior Friedman, Itay Koppel and Simi Efrati

A vertical TV studio called RoseBerry Media is launching with bases in London, New York and Tel Aviv and deals already in place to repurpose library content from some of the biggest distributors in the business.

RoseBerry aims to produce and distribute “high-quality, mass-appeal premium content for the vertical television era,” with a mix of original and established IP.

It was founded by TV creator, producer and Abot Hameiri co-founder Guy Hameiri, former Amagi exec Lior Friedman and entrepreneurs Itay Koppel and Simi Efrati. The company’s headquarters are in New York, while it has creative and technology hubs in London and Tel Aviv.

According to RoseBerry, it has already secured agreements with global distributors including A+E Global Media, All3Media International, Banijay Rights, Cineflix Rights and Fremantle. Under the deals, RoseBerry will repurpose their existing libraries of select shows into vertical television, using AI-powered workflows and technology.

RoseBerry is also set to launch a direct-to-consumer platform this summer, offering a “curated destination for high-quality, mobile-first vertical storytelling.”

The library titles set to launch on RoseBerry have not yet been revealed, though they will span true crime, reality, scripted and documentary. The platform will also carry original US true crime shows and “vertically native” reality formats, C21 understands.

Hameiri said: “RoseBerry is setting a new benchmark for premium vertical television, mobile first by design. Vertical is one of the fastest growing areas in the media sector, yet it is rarely defined by true craftsmanship or quality. We’re bringing together world class creative talent, technologists and partners to elevate vertical into a premium entertainment category.

“By combining decades of television experience with advanced AI-driven workflows, we’re building a scalable model that delivers brand-safe, advertiser ready content which we believe will represent real value globally for our industry partners and our direct-to-consumer customers when we launch our app this summer.”