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Twofour54 names former Viacom executive Mark Whitehead as CEO

Abu Dhabi-based media development agency Twofour54 has appointed Mark Whitehead as its new CEO.

Mark Whitehead

With nearly 30 years’ experience in the media and content creation industries, Whitehead has held numerous senior positions within the international entertainment sector, including president and MD of Viacom International Media Networks in Asia Pacific.

Twofour54 said it had appointed Whitehead to lead the company’s next phase of sustainable growth. He is tasked with spearheading the group’s strategic direction and operations, including its offering at Yas Creative Hub, a purpose-built destination for media, entertainment and gaming, as well as the company’s production facilities and backlot.

Additionally, Whitehead will lead the delivery of future infrastructure projects, including phase two of Yas Creative Hub and expansions of studio facilities.

Whitehead replaces Michael Garin, who was hired as Twofour54 CEO in February 2020.


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