Spain’s DeAPlaneta Entertainment hires digital content and channels chief

Spanish kids company DeAPlaneta Entertainment has appointed Daniel Acero Montoya as head of digital content and channels.

Daniel Acero Montoya

Acero, who will lead the company’s digital strategy, brings nearly 10 years of experience in the YouTube ecosystem.

He joins from Knot, a digital sports-focused multichannel network, where he began as key account manager before being promoted to chief operating officer. During his time at Knot, he managed a network of more than 200 channels across 21 countries.

Previously, he worked at Viewin, part of the Secuoya Group, managing YouTube content for accounts including Movistar and RTVE.

His remit at DeAPlaneta Entertainment will include the company’s growing FAST and AVoD channels, as well as the YouTube channels and social media platforms of its brands.

Diego Ibáñez Belaustegui, chief brand officer at DeAPlaneta Entertainment, said: “What works on FAST isn’t necessarily what works on YouTube or TikTok. Daniel understands this perfectly.

“With his experience and vision, we will develop content that is not only effective for each channel, but that genuinely connects with our audiences, offering them high-quality experiences tailored to how, where and when they want to consume entertainment from our brands.”