Banijay Benelux links up with ClipHub to boost creator-led audience growth

L-R: Naique Tanate, Joshua Maseda Lamelas and Anass Hoppenbrouwer

Banijay Benelux has entered into a digital collaboration with video-clipping platform ClipHub to unlock social discovery and fan engagement across Banijay’s portfolio.

The strategic partnership aims to connect Banijay IP with social media communities, creating new ways for formats to be discovered and shared through broadcaster-endorsed campaigns and creator partnerships.

The alliance was initiated by Banijay Benelux’s innovation arm, Banijay NXT. It supports Banijay’s broader digital strategy to expand the reach of its IP.

ClipHub works with streamers, broadcasters, athletes, fashion brands and artists to turn longform videos into viral TikToks, YouTube Shorts and Instagram Reels.

Naique Tanate, head of Banijay NXT, said: “We’re always looking at how audiences engage with entertainment beyond the screen, and as viewing habits evolve, the way people discover content does too.

“Through ClipHub, we are directing and bringing audiences closer to our shows, turning discovery into conversation and building fandoms around our brands and franchises.”

Anass Hoppenbrouwer and Joshua Maseda Lamelas, founders of ClipHub, said in a statement: “Entertainment discovery is increasingly driven by authentic community engagement. The best content is shared, debated and recommended through trusted creators and networks, and this collaboration allows us to bring great titles into online spaces naturally.

“Together, we are creating opportunities for audiences to engage on the social platforms where they already spend time.”