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Primedia Studios brings The Traitors to South Africa with All3Media

Primedia Studios has secured the South Africa rights to produce The Traitors

MIP AFRICA: South Africa’s Primedia Studios has secured the rights to produce a local adaptation of the reality competition show The Traitors from All3Media International for the country.

The news was announced here at Mip Africa in Cape Town, where both Primedia and All3Media International are exhibiting, but the South African broadcast channel for the IDTV-created format is not yet known.

Since its launch in the Netherlands in 2021, The Traitors has spawned over 25 successful local adaptations in Europe, Australasia and North America, including with NBCUniversal’s Peacock in the US, as well as BBC One in the UK.

Set inside an atmospheric castle, the show sees a group of contestants come together to complete a series of challenges to earn a prize; however, some are chosen to be traitors and will devise a plan to steal the prize instead of sharing it among the rest.

“We are thrilled and honoured to collaborate with our trusted partners All3Media International to add a fresh format of this calibre to our content slate,” said Jan du Plessis, Primedia Studios’ president. “The Traitors is currently the ‘it-show’ in the world of unscripted television, keeping the industry and millions of international viewers abuzz.

“Securing the rights to produce a unique edition of The Traitors on South African soil is a massive feat for Primedia Studios. It underlines our mission to conjure up top-notch entertainment by localising the best and most sought-after big international formats for diverse African audiences.”

Lizzy Ribeiro, All3Media International’s sales executive for Africa, added: “This adaptation marks the format’s first time in Africa, and I have every confidence Primedia Studios will bring audiences across the region the chance to enter an addictive psychological world packed with the double-crossing, deceit and betrayal that has cemented The Traitors as a must-watch production around the world.”

The Traitors originated in the Netherlands under the Dutch title The Verraders and was created and developed by Marc Pos and IDTV creative director Jasper Hoogendoorn, in cooperation with RTL’s creative unit, for broadcast on RTL 4. The Verraders clinched the Golden Rose Award for Best Reality and Factual Entertainment at the Rose d’Or Awards, among many showpiece statuettes.

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