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Netflix spreads in Southern Europe

Netflix is further increasing its international footprint, with launches in two more South European countries set to coincide with its arrival in Spain in October.

Documentary Virunga will be among the shows available at launch

Documentary Virunga will be among
the shows available at launch

Italy and Portugal are next up on the US SVoD service’s global march, with a line-up that includes epic adventure series Marco Polo, sitcom The Unbreakable Kimmy Schmidt and Jane Fonda comedy Grace and Frankie.

Documentaries including Oscar-nominated Virunga and Mission Blue, plus docuseries Chef’s Tables, will be available along with comedy specials and the first Netflix Original Movies, including Crouching Tiger, Hidden Dragon – The Green Legend.

The company also confirmed there will be a “wide selection of programming” for kids, offering subtitles and dubbing in both countries.

The exact pricing of the service in Italy and Portugal has not yet been confirmed, but it is expected to be similar to the monthly fee elsewhere in Europe of €7.99 (US$8.89).

Among the shows scheduled for launch later this year on Netflix are Narcos, which tells the story of the drug trade and Pablo Escobar’s cartel, and A.K.A. Jessica Jones, the second of several Marvel series that will be available exclusively to subscribers.

Netflix’s move into the Italian market has been mooted for some time, and the confirmation comes days after the Californian firm revealed it would launch in Spain in October.

The SVoD service went live in Australia and New Zealand in March and confirmed in February it would be launching in Japan. This followed last year’s major roll-out in six European countries, including France and Germany, adding to the Nordics, Canada and Latin America.

The firm has previously stated its intention to complete its global roll-out by the end of 2016, with China said to be very much on the agenda. Eastern Europe remains relatively untouched, though a launch in Poland is expected soon, while the service is not currently available anywhere in Africa.


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