Luti Fagbenle launches prodco with Sheila Nortley on board to lead drama slate

Luti Fagbenle (right) is launching Osun Media with Sheila Nortley onboard

Actor, film producer and media entrepreneur Luti Fagbenle is launching Osun Media, a new production company with Sheila Nortley on board to lead its scripted output.

Osun has brought in producer Nortley, known for Netflix hits Supacell and Harlan Coben’s Stay Close, as head of drama and exec producer in a new partnership deal. Nortley takes up the position alongside her work as an independent producer.

With bases in London, Manchester and LA, Osun’s creative team, led by Fagbenle, include pTara Ayeni, head of development, Aletha Shepherd, head of film and Georgia Cassidy, head of unscripted.

Osun has been launched following the success of Fagbenle’s music, fashion and brands production company Luti Media, which he launched in 2006 and has produced work for clients including Beyoncé & Jay-Z, Drake, Snoop Dogg, One Direction, Google, Pepsi, Nike, Beats By Dre and Adidas.

Under the Luti Media banner, Fagbenle produced comedy drama Maxxx for Channel 4 (UK) and Hulu (US), reality dating show Blue Therapy for E4 (UK), BET+ (US) and Amazon Prime Video (Africa), Robyn Hood for Canada’s Global TV and the Bafta-nominated Mixtape.

Osun said it aims to produce high-end television with compelling narratives that resonate worldwide, in both the scripted and unscripted markets. Luti Media will continue to focus on producing branded content and music videos.

Osun added that it also has the capability to finance development and secure production funding through venture capital, extensive brand relationships, and global partners.

Fagbenle, founder of Osun Group, said: “Our vision for Osun is to provide the best home for diverse talent to tell their stories, offering the infrastructure and culturally attuned leadership needed to execute their most ambitious projects. Sheila’s outstanding track record and dedication to diverse storytelling align perfectly with our vision. Fresh off the success of the hit series Supacell, the timing couldn’t be better.”

Nortley added: “This is about collaboration and vision. In an industry that’s become so risk-averse, the biggest risk is not evolving. We’re excited to raise the bar by championing a spectrum of stories, voices, and perspectives, and creating outstanding TV.”