Little Dot makes Robbie Spargo and James Loveridge co-MDs of agency business

Robbie Spargo (left) and James Loveridge

All3Media-owned Little Dot Studios has appointed Robbie Spargo and James Loveridge as co-managing directors of its newly expanded social media agency business.

Reporting to Dan Jones, CEO of Little Dot Studios, Spargo and Loveridge will take on an expanded remit and jointly lead the core client-facing social media agency division.

They will also lead the internal production studio and paid media strategy/planning functions, now also moving under one banner.

The combined agency business comprises more than 200 UK-based staff out of Little Dot’s global 500-strong workforce, serves hundreds of clients – including Netflix UK, NBCUniversal, Prime Video UK, Warner Bros Discovery, The FA and Team GB – and manages over 1,000 channels across YouTube and other social platforms.

Their appointments come after Loveridge and Spargo previously led the standalone entertainment and Little Dot Sport divisions, respectively.

Little Dot Studios was founded in 2013 and has offices in the UK, US, Germany and Australia and New Zealand.

As well as its social media agency business, Little Dot also operates a multi-platform, multi-format production company, specialising in creating original longform broadcast-quality film and TV, podcast series, shortform reactive social content and live streams.

Jones said: “Their combined leadership will enable us to be even more agile in responding to market demands and client needs, while continuing to deliver the exceptional work our clients expect.

“This move also highlights our expanded capabilities beyond traditional entertainment and sports, as we look to apply our deep digital understanding to a broader range of clients.”