Japan’s TV Asahi opens Trade Room ahead of unscripted slate launch at Mipcom

Trade Room has a strong following on social media

Japanese broadcaster TV Asahi has launched its high-stakes gameshow format Trade Room to global buyers ahead of Mipcom.

Trade Room sees contestants compete in a series of strategic and psychological games for a cash prize.

According to TV Asahi, the programme is already creating a buzz, ranking number one in its time slot among teen viewers, and on social media where the series has reached 15 million users.

“Trade Room is not just about winning games, at its heart it’s about the psychology between people – the bonds they form, the betrayals that break them, and the desire for money that drives their decisions,” said TV Asahi producer Kenichi Hamasaki.

The format will form part of the TV Asahi slate at Mipcom in Cannes next month.