Guru Studio brings new True & the Rainbow Kingdom content to YouTube

True & the Rainbow Kingdom

Canada’s Guru Studio is expanding its Netflix preschool series True & the Rainbow Kingdom by launching new content designed specifically for YouTube and YouTube Kids.

The collection of mindfulness-inspired shorts will roll out throughout May as part of Mental Health Awareness Month.

Aiming to promote emotional wellness for kids and families, the series includes guided breathing exercises and ASMR relaxation videos.

“More than ever, kids need a break. Families want purposeful screen time,” said Frank Falcone, Guru Studio president and executive creative director. “This collection of videos features kids’ favourite characters guiding them toward mindful everyday practices.”

The May launch marks the beginning of a broader roll-out for the spin-off True & You series online, which has been supported by funding initiative Ontario Creates. It will continue to roll out on YouTube and YouTube Kids this summer with additional shortform programming, including slapstick and back-to-school themed content.