Fremantle, Telus alumn Shael Greenberg joins Incendo as VP of sales

Incendo, the Canadian production and distribution company that is part of Québecor-owned Groupe TVA, has hired Shael Greenberg as VP of sales.

Shael Greenberg

Greenberg, who most recently served as director of sales and distribution at Fremantle International, will lead the worldwide sales and distribution strategy for Incendo’s content library, Québecor Films and Québecor Content’s French-language programming.

The executive will be based in Incendo’s Toronto office, where he will also collaborate with the production and distribution teams.

During his time at Fremantle, Greenberg led the Canadian content partnership strategy and negotiated multiplatform licensing agreements with broadcasters and streaming platforms.

Before that, he held a senior manager role at Telus Communications and previously worked at the CBC.

“Shael has deep expertise in Canadian media markets, a strong commercial instinct, and a genuine passion for building lasting partnerships,” said Luana Ann Church, VP of development, acquisitions and distribution at Québecor Content, Incendo and Québecor Films.

“His 15 years of senior media experience managing high-value licensing negotiations across SVoD, AVoD, FAST, TVoD and linear platforms make Shael the perfect fit for our team and our ever-growing international ambitions.”