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Estonian spy thriller Traitor heads down under to SBS through GoQuest AVoD deal

Spy thriller Traitor

Australian public broadcaster SBS has sealed a deal with Mumbai-based distributor GoQuest Media for rights to award-winning Baltic drama series Traitor.

The deal sees SBS acquire the exclusive AVoD rights to the 6×60’ thriller, produced by Estonian production company Kassikuld OÜ for telco and streamer Elisa Estonia and Estonian public broadcaster ERR.

Written by prize-winning playwright and screenwriter Martin Algus, Traitor is a thriller that begins in 2004, just before Estonia joined Nato and became a top target for Russian intelligence agencies.

GoQuest has previously licensed the drama to Japanese broadcaster Wowow, Latin American SVoD service FlixLatino and Disney+ Hotstar in India. This is the second CEE drama that SBS has acquired from GoQuest, the first being Czech series Rats (6×60’).

“Estonia is emerging as a new territory in the premium drama space, and we are so excited to bring this thrilling Estonian series to Australian audiences as part of our offering of the world’s best dramas on SBS On Demand,” said Haidee Ireland, channel manager for SBS On Demand & World Movies.


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