Dubai OTT platform Begin bags Italian football league rights for Pakistan

Dubai-based OTT platform Begin has acquired the exclusive broadcast and sublicensing rights to the Serie A, Coppa Italia and Supercoppa Italiana football leagues in Pakistan under a three-year deal.

Jonathan Mark Tatti

Serie A is home to clubs including Inter Milan, AC Milan, Juventus, Napoli, Roma and Lazio. Under the Begin deal, football fans in Pakistan will gain live and on-demand access to league matches, domestic cup fixtures and championship games from Italian football for the first time.

The agreement builds on Begin’s existing football rights in Pakistan, which include LaLiga, the Saudi Pro League, the EFL/Carabao Cup and the Spanish Supercopa.

Jonathan Mark Tatti, CEO of Z2C-backed Begin, said: “As Pakistan’s digital entertainment landscape continues to evolve, we remain committed to leading that transformation and delivering world-class content that resonates with audiences across the country.”

The deal is the latest step in Begin’s strategy of building a premium sports portfolio. Alongside football, the platform carries major international events including MotoGP and Zuffa Boxing, positioning it as a single destination for sports entertainment in the country.

As well as sport, Begin also features entertainment programming such as Pakistan Idol, South Asian dramas, US dramas like Damages and The Big C, Bollywood and Hollywood movies plus original series such as Pink Shirt, Churails, Faraar, Teen Tara and Qaatil Haseenaon Ke Naam.

In related news, BBC Alba and BBC Sport iPlayer have also renewed their rights to live Serie A for the 2026/27 season, with 38 matches set to be broadcast free-to-air in the UK. Coverage begins this Sunday with Atalanta v Sassuolo.

DAZN has also renewed its Serie A rights in the United Kingdom and Ireland for the 2026-27 season, showing seven fixtures exclusively in each round.