C4 falls for S2 of dating format Love Is in the Blood

Adeola Patronnet hosts Love is in the Blood

NEWS BRIEF: UK public service broadcaster Channel 4 has commissioned a second season of branded entertainment dating format Love is in the Blood to air on digital network Channel 4.0.

Produced by youth-targeting media company Word On The Curb and presented by creator Adeola Patronnet, the format is a partnership with NHS Blood & Transplant. It brings together two singletons; one who has donated blood before and one who has not. Patronnet asks them a series of questions to find out whether their heart skips a beat for one another.