C21 appoints Fabricio Ferrara to build Spanish-language business

C21 has appointed Fabricio Ferrara as business development director of its Spanish-language brand Cveintiuno, with a remit to work across new launches for the Hispanic content business, including Content Americas, which is set to take place in Miami at the start of 2023.

Fabricio Ferrara

Ferrara will lead the commercial mission across C21’s Hispanic business, spearheading a number of new initiatives in the region. He will work alongside Pina Mezzera and Gonzalo Larrea on Cveintiuno, which is providing a fresh approach to covering the Spanish-language content business worldwide.

With a degree in communications, he has been international business director for Latin American trade publication Prensario International for the past 15 years, working across all key markets.

C21’s editor-in-chief & managing director David Jenkinson said: “Fabricio is a force to be reckoned with and we are delighted he is joining us at this important moment as we bring C21’s approach to covering the Hispanic content business. There is nobody better to help us build our publishing and events business across this market.”

Ferrara said: “It’s an honour and a tremendous responsibility to join Cveintiuno and the market-leading C21Media family. Our goal is to provide the most progressive publications and events that are designed to provide articulate solutions that help the Hispanic content business move to the next level and connect with the global content business in a powerful way.

“I’m very grateful to David, Pina and Gonzalo for thinking of me to help grow C21’s footprint in Spain, Latin America and the US Hispanic market.”

Ferrara starts with immediate effect and can be reached at [email protected].