BuzzFeed alum Ayesha Mittal to head digital partner sales at Nerve Media

Former BuzzFeed executive Ayesha Mittal has been appointed as head of digital partner sales at music rights and content IP specialist Nerve Media Group (NMG).

Ayesha Mittal

Mittal will help indie prodcos drive digital and branded revenues. Her hire follows the launch of NMG’s services, which include cross-platform analytics and audience insights, IP monetisation and digital brand strategy, alongside the company’s fully cleared music library.

NMG claims to be the music rights partner to more than 600 UK production companies.

She previously served as a senior creative at digital media publisher BuzzFeed, as well as holding roles at Nutopia, Little Dot Studios and After Party Studios.

Nick Bennett, CEO of NMG, said: “We’ve had an incredible response from the indie community to our new services, with a large number of key clients seeking to use our expertise to expand their revenues beyond the commission.

“Ayesha’s experience across digital content, development, branded partnerships and cross-platform production will mean we can expand the support and services we offer indies as they build audiences and create digital IP.”

Mittal said: “The TV production business is at a crucial stage of evolution and the businesses that will thrive are those that have the skills, audience-first approach, and insights to drive their models forward.

“The Nerve is looking at this challenge from every angle, bringing together audience mapping and data, digital strategy, branded partnerships and the practical expertise production companies need to make that shift. I’m excited to join them at such a pivotal time in their growth.”