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Brent Montgomery’s Wheelhouse, Rasheed J. Daniel’s TeamSheed ink content partnership pact

Brent Montgomery, left, and Rasheed J. Daniel

Brent Montgomery’s unscripted-focused production group Wheelhouse Entertainment (WE) has sealed a development and production partnership with veteran producer Rasheed J. Daniel and his prodco TeamSheed Productions.

Through the pact, W.A.G.s to Riches showrunner Daniel will work with WE and its in-house labels on unscripted programming.

The partnership will see a particular emphasis placed on series “led by authentic and dynamic personalities.”

The deal was brokered by Wheelhouse chief strategy officer Ed Simpson and UTA’s Ra Kumar, representing Daniel and TeamSheed.

As VP at MGM-backed Big Fish Entertainment, Daniel executive produced shows such as VH1’s Black Ink Crew. His other credits include The Real Housewives of New Jersey (Bravo) and The Love Experiment (MTV).

Launched in 2021, TeamSheed has produced music competition series Deb’s House (ALL BLK, WeTV) and Pet Caves (Crackle, Chicken Soup for the Soul).

Montgomery said: “Rasheed is an absolute force and talent magnet. We grew up in the industry together, and I was thrilled to see him elevate every element of W.A.G.s to Riches.

“His authentic approach to characters and storytelling is undeniable and we’re excited to give him a bigger canvas for his boldest ideas.”

Daniel said: “Over the years, I’ve admired how Brent has built hubs that foster bold creativity. His deep understanding of the ever-evolving landscape of the industry makes this a partnership TeamSheed is proud to embark on.

“Our collective mission is clear: to amplify authentic voices, deliver ground-breaking stories, and shape the future of entertainment.”

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