France TV Distribution unveils label focused on YouTube originals

The distribution arm of French public broadcaster France Télévisions has launched a new label dedicated to the creation of original content for YouTube and other social platforms.

Catherine Bernard

France TV Distribution’s Creators’ Hub will be entirely dedicated to the production of “original and daring creations” for the Google-owned platform, as well as Facebook and Snapchat.

France TV Distribution already operates various official YouTube channels offering full-length French movies, historical dramas, biopics and investigative documentaries.

Creators’ Hub, however, aims to foster collaboration between talent working within the France Télévisions group and social media creators.

The distributor was at Paris Creator Week this week where its team shared their ambitions for new opportunities on YouTube and took part in a panel titled ‘How to earn more without producing (much) more?’

Catherine Bernard, executive VP of France TV Distribution, said: “Creators’ Hub is a unique offering for talent and broadcast brands. Our partnership with the France Télévisions sales house, FranceTV Publicité, and the production expertise of france.tv studio allow us to combine industrial know-how with a strong artistic demand in the service of original creations.”