Netflix picks up preschool content from Indian brand ChuChu TV

ChuChu TV has more than 180 million subscribers

Netflix has acquired four collections of content from Indian preschool brand ChuChu TV.

Under the deal with US-based distributor Cookbook Media, Netflix will stream ChuChu TV Surprise Eggs, ChuChu TV Drawing with ChuChu, ChuChu TV Colors in FunZone and ChuChu TV Nursery Rhymes on its platform worldwide in English, Hindi, Tamil and Telugu.

ChuChuTV creates music-driven animated edutainment content. The brand has more than 180 million subscribers and 110 billion views worldwide on platforms such as YouTube, according to Cookbook Media, which is aiming to build the IP into a global preschool franchise that goes beyond its digital roots.

Claudia Scott-Hansen and Rob Bencal, co-founders of Cookbook Media, said: “ChuChu TV has already built an extensive network of fans around the world, and bringing its content to Netflix will further unlock franchise opportunities as we continue to build out ChuChu TV’s reach in consumer products, marketing partnerships and content business worldwide.”