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Warner Bros Discovery to push launch of streamer Max in Latin America to 2024

Warner Bros Discovery (WBD) will delay the launch of its Max streaming platform in Latin America until the first quarter of 2024.

JB Perrette

The news was revealed by JB Perrette, CEO and president of global streaming and games for the company, yesterday.

Perrette’s remarks were made during the annual Entertainment and Technology Summit in Los Angeles.

Launched in the US on May 23, Max was scheduled to arrive in Latin America during the last quarter of 2023.

“To make sure we do it right, we are going to delay the arrival in Latin America until the first quarter of next year,” explained JB Perrette.

Latin America will continue to be the platform’s first international territory. Europe and Asia-Pacific will follow, as planned. It was not detailed whether the delay in Latin America will impact the rest of the launches.

As in the US, Max will succeed HBO Max in Latin America and will combine the portfolios of HBO Max and Discovery+, a platform that is only available in Brazil in the region.

In the US, the service costs US$9.99 per month for the advertising-supported plan, US$15.99 for the ad-free plan and US$19.99 for the Ultimate plan, which adds two more simultaneous views, plus downloads to the latter, offline and better image and sound quality.

The WBD Latin America team is currently preparing the platform’s launch slate with the recent commissions of a television adaptation of Laura Esquivel’s novel How Water for Chocolate by Ventanarosa Productions, Endemol Shine North America and Endemol Shine Boomdog, the continuation of the Brazilian film Cidade de Deus (O2) in series format, and original soap operas Beleza Fatal (Coração da Selva) and Dona Beija (Floresta).

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