Waddell Media to launch YouTube wildlife channel with TikTok star Kyle Thomas

Kyle’s Wildlife Heroes sees the TikToker meet conservationists worldwide

Northern Ireland-based prodco Waddell Media (Britain’s Most Expensive Houses) is partnering with British social media star Kyle Thomas to launch YouTube channel Kyle’s Wildlife Heroes.

The first dedicated YouTube network from the Belfast-headquartered outfit, it marks the next stage in Waddell Media’s strategy to create content for online audiences.

Premiering on July 30, Kyle’s Wildlife Heroes sees the young influencer – who boasts more than 34 million followers on TikTok – travel the globe meeting conservationists who help save endangered wildlife.

Each 15- to 20-minute episode sees Thomas get up close with animals such as owls, pangolins, rhinos and cheetahs.

Waddell Media and Thomas previously collaborated on observational doc We Built a Zoo for BBC Three and BBC Northern Ireland.

Jannine Waddell, MD of Waddell Media, said: “We’re incredibly excited to launch Waddell Media’s first dedicated YouTube channel with Kyle. The footage we’ve captured is simply extraordinary.

“We already have enough premium content for at least a year’s worth of weekly films, each one packed with incredible wildlife, unforgettable characters and breathtaking locations. Kyle’s warmth, curiosity and genuine passion for animals make him the perfect person to tell these stories.”