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Tune in to C21FM today from 10am

Today we hear from TV2 Denmark’s Mette Kühnell Petersen, SVT’s Markus Sterky, Discovery’s Axel Eriksson and TV4 Media’s Cathrine Wiernik about their unscripted strategies and search for the next hit global format, as part of C21’s Content Nordics On Demand.

Tune in to C21FM by CLICKING HERE.

C21’s Content Nordics On Demand wrapped last week, a virtual event exploring the TV production, broadcast, streaming and distribution sectors across the region through a series of one-on-one interviews, panel discussions and programme premieres.

With unscripted formats getting a pandemic boost, execs from Nordic broadcasters revealed their content and acquisition strategies in the genre, and how they are working to find the next global hit.

TV2 Denmark acquisitions executive Mette Kühnell Petersen, SVT content strategist and European Broadcasting Union TV committee chair Markus Sterky, Discovery VP of content and programming Axel Eriksson and TV4 Media director of acquisitions, formats and development Cathrine Wiernik spoke to Clive Whittingham.

Video versions of all the sessions are available on C21Media.net if you’re a Pro subscriber.

C21FM is live 24/7, with a block of interviews starting at 10am BST every day at c21fmradio.com. You can download the audio from the C21 Podcast by CLICKING HERE.

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